Who We Are
SBC is a design consultancy that specializes on environments through the lens of interior architecture and smart city development. We believe in the power of design and its ability to impact communities through its projects to bring about positive change within the people and society it serves.
We see design as an interdisciplinary practice that is inseparable from landscapes, structures and ecology. That is why we place collaboration and teamwork as part of our core values and company culture. The main and utmost focus of our work and culture is ‘people’ making us a human centric design team. Our ultimate goal, with each project, is to improve the human experience from multiple aspects. Throughout our design process we develop a unique relationship with each client to help us understand their vision and goals for the project. We are trained to identify the needs and wants of each stakeholder, and to meet those needs through our spatial design. Trends have limited timeframes but human needs and relationships are timeless. Therefore being a human centric design consultancy allows our designs to be timeless, practical, and custom made to the client.
Our design approach encourages our clients to think about their projects in present and future timeframes, across multiple scales and systems. Given our geolocation and experience in the Ethiopian market we incorporate culture, environment and economic structures to drive our design and make it practical and feasible for all.
Team
SBC is a collective team of architects, interior designers, graphic designers and smart city specialists, each contributing to our broad based design practice. SBC is the only firm in Ethiopia that is led by a design director who specializes in interior architecture. She brings over a decade of interior architecture experience ranging from large-scale international projects to small-scale projects in the North American region and Ethiopia alike. Her extensive award winning design experience and thoughtful management style provides continuity for the firm and is the firm’s foundation. Her enthusiasm and spark for design and the built environment are a catalyst for action which drives her projects and firm towards its goals.